Telemarketing Service Provider in Nigeria | Africa
Telemarketing is a powerful form of direct marketing, engaging potential or existing customers through phone calls, internet communication, or fax to promote and sell products or services. It encompasses a broad spectrum, from human agents conducting calls to automated systems, also known as robocalls. The versatility of telemarketing allows it to serve various purposes such as lead generation, sales closure, appointment setting, surveys, fundraising, and customer service. It can be categorized into four primary types: outbound, inbound, lead generation, and sales. Outbound telemarketing involves companies initiating calls to customers, typically to make cold or warm offers. Inbound telemarketing, on the other hand, occurs when customers call a company in response to an advertisement or referral. Lead generation telemarketing involves gathering information about potential customers, their interests, and needs.
Written by: Emmanuel Ajadi
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